On the streets of Berlin: BMW BERLIN-MARATHON between history and asphalt
Straße des 17. Juni
The “Straße des 17. Juni” is located in the center of Berlin, running from the Brandenburg Gate through the Tiergarten to Ernst-Reuter-Platz. It commemorates the uprising in the GDR on June 17, 1953. On that day, hundreds of thousands of people demonstrated in East Berlin against the political and economic conditions of the SED regime. The uprising was brutally suppressed by Soviet troops, with many people arrested or killed. The renaming of Charlottenburger Chaussee to Straße des 17. Juni took place in July 1953 as a sign of solidarity with the East German uprising.
For the BMW BERLIN-MARATHON, the Straße des 17. Juni is particularly significant. Both the start and finish of the course are located here in the historic heart of Berlin, so runners begin and end their sporting challenge on a piece of living history.
Paul-Löbe-Allee
The Paul-Löbe-Allee and the Paul-Löbe-Haus are named after Paul Löbe (1875–1967), the last democratic President of the Reichstag of the Weimar Republic. The avenue honors a man who stood for parliamentary responsibility, tolerance, and democracy. The Social Democrat survived, despite multiple arrests, persecution, and months in the Groß-Rosen concentration camp, the Nazi era. After World War II, he worked in West Berlin in 1945 for the rebuilding of democratic institutions and became a member of the first German Bundestag in 1949. The Paul-Löbe-Allee runs through Berlin’s government district along Platz der Republik to the Reichstag building. The Paul-Löbe-Haus, a parliamentary building of the German Bundestag with several committees and offices of MPs, is also located here.
For the BMW BERLIN-MARATHON, the Paul-Löbe-Allee is part of the start and finish area. Runners pass this historic avenue on their way to the Brandenburg Gate, where athletic performance and political history meet directly.
Ebertstraße
The Ebertstraße is named after Friedrich Ebert (1871–1925), an important SPD politician and the first President of the Weimar Republic. Friedrich Ebert is a key figure in German history after the First World War. As chairman of the Social Democratic Party of Germany (SPD), he took over leadership of the young republic in 1918 after the end of the German Empire and played a major role during a time of significant political and social change. He worked for democracy, social stability, and parliamentary order and tried to guide Germany into a democratic future.
In the start and finish area of the BMW BERLIN-MARATHON, directly at the Brandenburg Gate, the Ebertstraße becomes every year a stage for sporting excellence and international encounters. Thousands of runners from all over the world start and finish here – at a place that stands like almost no other for Germany’s democratic rebirth and the overcoming of division. During the period of German division, a section of the Berlin Wall ran here, separating East and West Berlin. Today, the Ebertstraße symbolizes a politician who, in a time of political tensions and crises, strongly stood for freedom and democracy as well as for German reunification through overcoming the division of East and West Berlin. From Potsdamer Platz to Scheidemannstraße, directly at the Brandenburg Gate and along the Tiergarten, the Ebertstraße extends.
Annemarie-Renger-Straße
With the Annemarie-Renger-Straße, Berlin honors a woman who made political history. Annemarie Renger (1919–2008) was an important SPD politician and one of the most influential women in the history of the Federal Republic of Germany. As the first female President of the German Bundestag from 1972 to 1976, she led parliament and set an example for new beginnings, gender equality, and the strength of democracy in the young republic. After her term as Bundestag President, she remained Vice President of the German Bundestag from 1976 to 1990. She later said about her success: “I achieved what I wanted. It has been proven that a woman can do it.” In honor of Annemarie Renger, the street was named in 2020 on the occasion of her 101st birthday. The Annemarie-Renger-Straße connects Otto-von-Bismarck-Allee and Paul-Löbe-Allee and lies directly between the Paul-Löbe-Haus and the Federal Chancellery. It is therefore located directly next to the start and finish area of the BMW BERLIN-MARATHON. The street commemorates a woman who opened the doors to political equality with courage, determination, responsibility, and passion.
Scheidemannstraße
The Scheidemannstraße is named after the German politician Philipp Scheidemann (1865–1939). He was a member of the SPD and proclaimed the first German republic on November 9, 1918, from a balcony of the Reichstag (“Long live the German Republic!”). He is therefore considered one of the most important representatives of early German democracy. Scheidemann served as Chancellor during the Weimar Republic and fought for the establishment of a democratic government. The Scheidemannstraße runs directly south of the Reichstag building and along Platz der Republik. It is located in the heart of Berlin’s government district and also lies directly next to the start and finish area of the BMW BERLIN-MARATHON.
Conclusion of the start-finish area of the BMW BERLIN-MARATHON
The start and finish area of the BMW BERLIN-MARATHON is more than just a running course. Here, athletic performance meets Berlin history, political milestones, and the legacy of influential personalities. From the Straße des 17. Juni to the Paul-Löbe-Allee to the John-Foster-Dulles-Allee, each street tells its own story of courage, freedom, and democracy. For runners, every step means not only challenge and endurance, but also a direct connection to a unique experience in which sport and history merge in an impressive way.
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Our sponsors
GENERALI
In recent years, Generali Deutschland has become one of the leading supporters of running in Germany. This commitment is part of Generali Deutschland’s comprehensive “Sports Ecosystem.” Through this holistic initiative, the company brings together sports, health, prevention, and social responsibility. The goal is to motivate people to adopt an active and health-conscious lifestyle, foster a sense of community, and create positive prospects for the future. In doing so, Generali is equally committed to both recreational and elite sports.
Generali in Germany is one of the leading primary insurance groups in the German market, with premium income of approximately €15.5 billion and more than 9 million customers. As part of the international Generali Group, Generali in Germany operates in the life, health, and property and casualty segments under the Generali, CosmosDirekt, and Dialog brands. Generali’s goal is to be a lifelong partner for its customers, offering innovative, customized solutions and services through an outstanding distribution network in exclusive and direct sales as well as through the broker channel.
adidas
Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does.
The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves.
adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best.
Zalando
Are you ready to take your running to the next level? As the official sponsor of the GENERALI BERLIN-MARATHON, Zalando is here to help you reach your goals. Running a marathon is challenging enough - you need the right equipment to feel completely comfortable. Our functional sportswear can do much more than just look good: From marathon training to relaxed runs - find your perfect outfit at Zalando and run with us!
Abbott
At Abbott, our 114,000 employees in more than 160 countries are devoted to advancing life-changing technologies that help people achieve their full potential. Our medical devices, diagnostic tools and nutrition products are designed to enable individuals to reach their personal best, however they define it. By sponsoring the Abbott World Marathon Majors, a series of the six largest and most renowned marathons in the world, including the GENERALI BERLIN-MARATHON, we are not just celebrating the pinnacle of physical endurance and determination – we are reinforcing our commitment to improving lives. The Abbott World Marathon Majors are a testament to health and the human spirit at their finest, showcasing that with the right support and determination, every finish line is within reach.
More on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
BRITA
As Hydration Partner of the GENERALI BERLIN-MARATHON, BRITA helps make your race experience more sustainable. At the hydration points, you’ll find BRITA refill stations to top up your flask, running belt or hydration pack. You can also enjoy freshly filtered water for free at the MARATHON EXPO. Together with SCC, we track the volume of water dispensed to transparently measure the reduction of single-use plastic. In 2025, BRITA products helped save more than six billion single-use bottles worldwide because people chose BRITA filtered water instead of bottles – and we aim to increase that impact even further.
At the BRITA Cheering Zone we’ll be there to cheer you on, keeping you clear-headed, focused and well-hydrated all the way to the finish line.
Clif
Empowering athletes for over 30 years, CLIF Energy Bars are a delicious blend of whole oats and plant-based protein crafted to support you to thrive through every mile. Providing crucial energy for working muscles during endurance activities, our soft-baked oat bars provide the ideal pre-nutrition fuel to power you during training and on race day.
ERDINGER Alkoholfrei
ERDINGER Alkoholfrei refreshes all finishers behind the finish line. ERDINGER Alkoholfrei is the ideal beverage after sports: isotonic, rich in vitamins, and low in calories. And ERDINGER Alkoholfrei has only 125 kcl per 0.5-liter bottle! Because a varied and balanced diet and a healthy lifestyle are important!
Revolut
Revolut is a digital bank with the mission to radically simplify finances for individuals and businesses. Founded in 2015 in the UK with the goal of making international money transfers faster and cheaper than traditional banks, Revolut today covers all key areas of finance—from everyday banking and saving to investing and international payments. Over 60 million people worldwide, including more than 2 million in Germany, trust Revolut.
Shokz
Shokz is the world’s leading consumer electronics brand focused on acoustic innovation and renowned for its groundbreaking developments in wireless open-ear headphones.
Shokz is committed to exploring new possibilities for the open-ear listening experience, embracing the principle of staying connected to your surroundings and nature, and empowering you to enjoy your music while remaining open to the world.
Schneider Electric
Schneider Electric is a global energy technology leader, driving efficiency and sustainability by electrifying, automating, and digitalizing industries, businesses, and homes. Its technologies enable buildings, data centers, factories, infrastructure, and grids to operate as open, interconnected ecosystems, enhancing performance, resilience, and sustainability. The portfolio includes intelligent devices, software-defined architectures, AI-powered systems, digital services, and expert advisory.
With 160,000 employees and 1 million partners in over 100 countries, Schneider Electric is consistently ranked among the world’s most sustainable companies.
HubSpot
HubSpot is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content.
Garmin
Garmin is a leading active tech company. The company develops innovative products for people who lead active lifestyles – ranging from smartwatches and dive and cycling computers to cockpits for private aircraft and radar systems for yachts. Founded in 1989 in Olathe, Kansas, by friends and engineers Gary Burrell and Dr. Min Kao, Garmin today stands for a broad and highly differentiated product portfolio across the Outdoor, Fitness, Aviation, Automotive OEM and Marine segments.
YoPRO
YoPRO is Danone’s high‑protein brand that supports consumers in achieving their individual fitness and exercise goals. With a diverse range of protein-rich dairy products free from added sugar, containing little to no fat, and offering 15 to 23 grams of protein per serving, YoPRO provides the ideal solution for an active and healthy lifestyle. Enriched with magnesium and vitamin B9, YoPRO helps support the body in building muscle and reducing fatigue.*
* Proteins contribute to the maintenance and growth of muscle mass. Magnesium contributes to normal muscle function. Vitamin B9 (folate) helps reduce tiredness and fatigue.
Blackroll
"BLACKROLL® is dedicated to helping people of all ages, sports levels and lifestyles take their health, well-being and performance into their own hands every day. For an optimal balance between tension & relaxation and a pain-free life full of energy, mobility and sustainable performance.
It all started in 2007 with the first fascia roller. Today, the Healthstyle Company offers a whole range of innovative products and solutions that convince experts in sports and health."
Maurten
You probably know that you burn carbohydrates when you run – both in training and during the race. And how hard it can be getting the fueling right, without GI-distress.
Our Hydrogel Technology makes sure you get enough carbohydrates without risking the session or race. But there are no shortcuts – science has shown that training your guts makes a huge difference.














